When it comes to bringing more people to their websites, most website owners focus only on improving their search engine rankings. So at MWD we’d like to share some offline marketing strategies for increasing website traffic that are easy to forget.
1. Word of mouth
Once your website is live, start by talking about it yourself, as the business owner.
Make sure your call centre staff, salespeople, account managers and everyone else who deals with customers always mention that you now have a website and that information about your business is easy to find there.
Customers who are pointed to your website will try it out, start getting to know you through it, and your traffic will grow.
2. Business stationery
Put your website address alongside your logo on business cards, letterheads, envelopes, brochures and any other printed promotional material.
For example, a business card that includes your website address gives a more complete impression. People exchange business cards so they can get in touch later, and with your website on the card, it already explains what your business does. Everyone wants to know more about the people and companies they might work with, so they will almost certainly visit your website.
3. Other marketing materials
Just like stationery, add your website to uniforms and branded giveaways such as T-shirts, mouse pads, pens and calendars.
Your website is the best call to action, and most advertising leaves it out.
4. Mention your website at every meeting
Meetings are a chance to see people in person. If your presentation slides point people to your website, your traffic will grow.
For example: “Because of time, I’ve only given a short overview of this technology. If you’d like more detail, you can read about it on our website.”
We’re always sharing website tips, so do drop by the MWD website whenever you have time.