Logo design plays a vital role for every company. Logos, the main symbol that represents a business, are said to date back to the ancient Greeks, and today they are usually grouped into seven types.
1. Letter-mark logo (text logo)
A logo built from a few letters, usually the initials of the company name.
Examples: MWD, LG, BBC
2. Word-mark logo (text logo)
A logo that focuses on the company name itself. It works best for names that are short and easy to say.
Examples: Canon, Nescafé, Google
3. Pictorial mark (symbol logo)
A logo based on a graphic image. When you design one, make sure the image supports your business and its meaning is clear.
Examples: the Apple logo, the Shell logo
4. Abstract mark
Similar to a symbol logo, but uses an abstract shape with fresh colours to create a compact, eye-catching design.
Examples: Pepsi, Adidas, the Olympic rings
5. Mascot logo
A logo built around an illustrated character, often one that represents a key person in the company or the type of business.
Examples: KFC, the Premier League lion, Pringles
6. Combination mark
A logo that combines two or more of the types above, usually an icon and text placed one above the other or side by side.
Examples: Pizza Hut, Adidas
7. Emblem logo
A logo where the text sits inside a symbol or badge. Avoid small fonts in an emblem, as they quickly become hard to read.
Examples: Starbucks, the NFL, Manchester United
We hope this gives you a good overview of the main types of logo.
If you’re looking for a good logo, Myanmar Web Designer has skilled, experienced designers who create attractive, eye-catching logos with care.