It goes without saying that the first thing customers want from your business is a high-quality product. But there are several other things they want almost as much.
1. A quick response
Customers want their questions and complaints dealt with as quickly as possible. In a 2018 HubSpot survey, 82% of consumers said an immediate response was important or very important when they had a sales or marketing question.
2. Fast, safe delivery
Customers want their orders to arrive quickly and in good condition. Everyone has heard stories of businesses falling out with customers because a delivery took too long or an item arrived damaged.
3. A way to reach you on every channel
Customers want to be able to contact you about your products through whichever channel suits them, such as social media, live chat on your website, Messenger (including chatbots), Viber or email.
4. Service around the clock
Round-the-clock service makes customers feel well looked after, so they will choose it wherever it is available. A website is one of the easiest ways to serve customers 24/7.
5. Useful content about your products
Customers want to see how your product or service solves their problems, which is what good content marketing shows them. Go too long without posting, and some customers will simply forget about you.
6. A more personal service
Everyone likes to be served the way they want. A simple example of personalised selling is a fashion designer who alters a garment to fit when the customer doesn’t match a standard size.
You probably know all of this already, but most businesses still find these things hard to deliver. Why not start putting them into practice as soon as you finish reading?